Land of Hospitality
More than 20 million bed-nights per year
Only six per cent of Austria’s population live in Salzburg however, they generate around 14 per cent of the national added value in the accommodation and restaurant sectors. Annually, Land Salzburg boasts approximately 24 million overnight stays which means that Salzburg comes second place in the Austrian rankings only beaten by Tyrol. Statistically, for each Land Salzburg resident there are 45 overnight stays and 11 holiday makers. Visitors from foreign countries make up about three quarters of all bed-nights. More than 5.5 million guests visit Salzburg every year.
240,000 beds in more than 11,000 accommodation facilities
Salzburg has around 240,000 beds in more than 11,000 commercial and private accommodation facilities. In Land Salzburg more than 25,000 people are employed in the hotel and restaurant industries or by lift companies. Additional jobs are generated by branches which strongly profit from tourism such as sports equipment shops and ski and snowboard schools. Moreover, the investments made by the tourist and leisure industry produce knock-on revenues for the manufacturing, trade and handcraft industries, which in turn create jobs. Tourism has brought wealth and recognition to Land Salzburg. Today Salzburg is one of the most affluent regions in Europe. Above all, the economies in Salzburg’s mountain valley regions profit from tourism and leisure industry investment.
On a national level, Salzburg’s regions and communities are first class
Every fifth winter tourist who comes to Austria stays in Land Salzburg. Tyrol registers 40 per cent of all bed/nights in Austria in winter followed by Salzburg with just under 22 per cent. According to a survey carried out by the Austrian Hotel Association (Österreichische Hoteliervereinigung) six Salzburg regions are within the top ten in Austria which include the City of Salzburg and surroundings, Katschberg, the Salzkammergut Lake District, the Europa Sports Region Zell am See - Kaprun, Salzburg Sport World and Obertauern. The region of the City of Salzburg and surroundings has now become Austria’s top destination alongside Vienna. In the survey, Land Salzburg was the only destination to achieve the rating “very good” in all four categories; arrivals, bed-nights, capacity utilization and turnover and was in first or second place in each. Salzburg Land’s top regions with regard to bed-nights are the Pinzgau Saalachtal Valley, the Salzburg Sport World, the Holiday Region Hohe Tauern National Park, the Gasteinertal Valley and the Zell am See - Kaprun Region. The strongest tourist town in winter is Saalbach-Hinterglemm (one of the top 5 nationally) with way over one million bed-nights. Around half of Salzburg’s tourists come here in the winter, that’s around 57 per cent of the overnight stays. However, it is not only the winter season, lasting from November to April, which attracts guests to Salzburg. In summer (May to October) the City of Salzburg has its nose in front (second place nationally), but Zell am See is also rated to be in the top ten summer destinations in Austria.
Europe’s fine food capital with a high concentration of top-class restaurants
Salzburg is Europe’s “fine food capital”. Salzburg rightfully claims to be the region with the highest concentration of top-class restaurants in Europe. There are numerous award winning restaurants of the very top category all within a few kilometres of each other. Many star chefs from Salzburg enjoy an international reputation. Johanna Maier, awarded with four chef’s hats, is the only woman in the Champions League of top chefs which also includes Eckart Witzigmann, Karl and Rudi Obauer and Jörg Wörther all of whom come from Land Salzburg. Many other award winning chefs completed their gastronomic training or started their carrier in Salzburg. However, Salzburg is not only home to top-class restaurants. Regional delicacies and locally-grown produce are extremely appetizing, internationally in demand and enjoy great popularity because of their high quality, their traditional standing and the unspoiled surroundings in which they are produced. A large number of very creative organic farmers concentrate on niche products such as organic domestic geese from Pinzgau, traditional fruit varieties from Flachgau, Eachtling potatoes from Lungau or hemp seed milk specialities.
A paradise for skiers, hikers and cyclists
Land Salzburg provides countless opportunities for summer and winter activities such as skiing, snow-boarding, hiking, cycling and mountain-biking, tobogganing, cross-country skiing and much, much more. There are more than 2,200 kilometres of ski pistes in more than 50 ski resorts to discover (not including small skiing areas with draglifts). Approximately 130 lift companies run just under 500 cable car and lift facilities servicing a total piste area of 5,000 hectares. Within this industry great attention is paid to environmental protection: Since 1983 a site development stop for glaciers has been in place. Since 1989 a moratorium has prevented new large scale ski area development on Salzburg soil. On the other hand improvements are constantly being made to the existing cable cars and lifts with regard to comfort and carrying capacity. In summer mountain walkers and cyclists play an extremely important role. There are 2,000 kilometres of marked walking routes, 4,000 kilometres of mountain-bike trails and countless hiking alternatives. The spectrum ranges from gentle walks to high alpine tours. The Tauern Cycle Route is Austria’s second most important cycling network after the Donau Cycle route attracting around 30,000 cycle tourists per season. In the Hohe Tauern National Park holiday region there are more than 1,000 kilometres of marked and insured cycle and mountain-bike routes and trails. The people of Salzburg themselves are among the most active cycling enthusiasts: in their daily lives they cover together around 100 million kilometres on two wheels – that’s equivalent to 135 journeys to the moon and in doing so avoid the production of 19,000 tons of carbon dioxide. The Salzkammergut Lake District nestled in the foothills of the Alps is an absolute paradise for water sports enthusiasts. Also, Land Salzburg boasts the highest concentration of golf courses in Austria and of course the numerous fascinating cultural sights and magnificent beauty spots attract a huge number of tourists to Salzburg. Among the most popular sights are the Hohensalzburg Fortress, the Krimml Waterfalls, boat trips on Lake Wolfgangsee, Mozart’s birth house, Hellbrunn Palace, the natural history museum “Haus der Natur”, Salzburg’s open air museum, the salt mines in Hallein, the Tauern power station and dam reservoir in Kaprun, the Giant Ice Caves in Werfen and the Untersberg Mountain with its museum, nature park and cable car.
Traditional Bauernherbst Festivals are enjoyed by visitors and locals alike
Traditional customs enjoy huge popularity among visitors and locals alike: Bauernherbst – the traditional farmers’ autumn festivities, Alm summer and other traditional events entice hundreds of thousands of local visitors and international guests each year. Each year more than 360,000 visitors come to the Bauernherbst alone. During the Bauernherbst season around 2,000 events are held in villages and towns. Two-thirds of Salzburg’s communities take part each year. Above all, guests from abroad appreciate the unique affiliation with nature, the traditional customs and the hospitality. To date Bauernherbst has attracted more than five million visitors to Salzburg, who spend around 60 million Euro. This is complimented by an addition turnover created by bus groups and overnight stays to the value of around 100 million Euro. A wide range of regional festivals guarantee good capacity figures in September and October even outside the main tourist destinations, congresses and conventions also play a part in boosting the off-season statistics.